At The New York Times, I work with journalists in developing digital editorial and audience growth strategies for an increasingly mobile, social audience.
My focus is providing insights and recommendations on coverage based on digital and social data from NYTimes.com and the broader web at large.
At MTV News, I was responsible for leading a team in developing and implementing strategies for growing the digital and social audience for editorial content on MTV.com.
This involved working cross-departmentally with many groups, including editorial leadership, video production, product, and research to establish goals, priorities, structures, and processes.
I also led experimentation and innovation with new platforms and technologies, including social analytics, A/B testing, newsletters, messenger bots, push alerts, and third-party publishing platforms.
At Canvs (formerly Mashwork), I led accounts for television clients like HBO and Amazon Studios, including managing a team responsible for devising insights and in-depth analysis on social media discussion. This included reporting on TV shows like Game of Thrones, True Detective, Girls, Silicon Valley, and Transparent using social research technologies to produce qualitative insights and analytics.
I spent six years at MXM (Meredith Xcelerated Marketing), where I wore a number of hats, while getting started on the ground floor for the early days of social media. Most notably, I managed a $2 million portfolio of social media engagement and insights campaigns for clients such as Syfy, Disney Sony Pictures, Summit Entertainment, and ABC Family.